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STEP-IN SEPTEMBER
We are owning this coming month!.
Come to think of it, what are the interesting facts you know about this month?
Here are our top 3.
- September is the month of apples and as you know an apple a day keeps the doctor away. Stay healthy.
- On the 13th of September is grandparent’s day. If you want to live longer eat the apples and respect your grandparents… and your grandkids will too.
- It was originally the seventh month of the original Roman calendar. September is “septem” in latin which means seven. The original calendar consisted of 10 months and 304 days.
TOP ON YEBO THIS MONTH
Yebo Watch Party
This month we start season two of the Yebo watch party. Hi- hip hurray…
It is bigger, better and more topical. We dive in on issues around agriculture and food security, renewable energy, women entrepreneurs, small business among other crucial topics in a bid to power African solutions to African challenges.
Our partner the African Development Foundation will give us insights into their work.
Join us every Friday 3:00PM-4:30PM E.A.T on our Facebook page @yebo.live
The Newsicroom Watch Party
We keep up with the good vibes on The Newsicroom watch party as we discuss the various issues affecting African music industry, as we will do in this piece. The Watch Party is on every Wednesday 11:00 AM E.A.T on @yebo.live Facebook page
DANCE IN SEPTEMBER
For starters lets appreciate South Africa’s hit maker Master KG for having his single “Jerusalema” clock 100 million views on YouTube. He is the first South African to have his video get to 100 million views, literal evidence of Africa to the world.
Needless to say, we have top notch musicians in Africa. However we have gradually seen certain regions of the continent thrive more than others. I am speaking of countries such as South Africa and Nigeria. So, what are Nigerians doing that the rest of the continent needs to emulate?
Blooming talents- Please note I am not speaking of booming talents but blooming talents. Each year we see new artistes join the music industry from various African countries and that’s why in most awards we have Upcoming Artiste of The Year category. But how many of these African artistes do you remember two years down the line? Consistency!
The lack of consistency in pushing their identity makes most of these artistes easy to forget and their music fails to hit the market. In Nigeria however, artistes consistently release new music making them very noticeable in their fan’s eyes.
Take Fireboy for instance, the 24 year old has consistently released hit after hit and mark my words he is one to look out for.
Market investment – Clearly Nigeria has an upper hand when it comes to international investments in the music industry, Universal Music Group and Sony Music Africa have invested in the country by signing different artistes and giving them international exposure.
Marketing- I cannot count the number of times I have had a Nigerian song pop-up as an Ad on my YouTube, I mean it is crazy and annoying in equal measure, but I must admit it is a smart move to have digital promotion of music across the world. There is a lot the rest of us can learn from Nigerian musicians but I will leave it at that.
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