Video-on-Demand Set to get a Boom Across Africa in 2020

By Samuel Sam , published on 22 Jan 2020

Video-on-Demand Set to get a Boom Across Africa in 2020

The internet has become a basic human need, at least for those who use it for business, entertainment and a source of information. Video-on-demand is one of the products that have come up as a result of growth of the internet. Streaming services in Africa are slowly complementing digital TV. According to Digital TV Research, the streaming Video-on-Demand market is expected to increase rapidly across the African continent with prospects of reaching $1,055 million by 2025. This is up from $2.68 million as at end of 2009.  

According to the prospects, South Africa will be leading the African VOD market followed by Nigeria with numbers projected at 3.24 million and 2.14 million respectively. What is even interesting is that subscription video-on-demand is gaining more popularity in the continent. The big players in the market include Showmax, Iroko, Kwese Play, Iflix, Amazon, and Netflix. It is expected that the six major players in the VOD market will continue to dominate the market this year.

This is not to forget new players coming into the market and focus on specific niches. For instance, NvivoTV is an Over-the-Top Videos on demand platform which contains content from all over the globe. On the other hand, Yebo is Africa's first factual story telling VOD platform that delivers world class showsdocumentaries, and features from across the African continent. In Kenya, there is Viusasa which focuses on delivering local content to viewers through a VOD play. The success of these platforms will go a long way in improving the film industry in Africa. It is also important to note that there is also a market for VOD in the In-vehicle entertainment market.

In summary, the African market has potential for growth of VOD this year. It is important to note that the major VOD platforms such as Netflix and Showmax will continue to dominate the market. However, the new players in the market such as Yebo, Viusasa and NvivoTV will continue to offer niche specific content whose demand is also on the rise. Improvement of internet connectivity will also be a key factor in ensuring the VOD market booms across Africa as a whole.  


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